Thursday, February 17, 2011

Wrap up of Search Marketing Summit, Bangalore, India

Wrap up of Search Marketing Summit, Bangalore, India


February 2011 brought together the top Search industry authorities of the world and some of the brightest minds and seasoned thought leaders together at the two-day Search Marketing Summit held in Bangalore, India. The strategies and topics discussed by these industry gurus ranged from basic essentials to advanced Search Marketing strategies.

The sessions included real world case studies, workshops on Search Marketing- the current trends & the future, panel discussions; Link building 2.0 strategies, Social Media Marketing, Marketing for small businesses, Local and International search marketing tactics, Analytics, Video marketing and lots more.

This Event was in aid of Akshaya Patra Foundation and brought to you by Online Marketing Enthusiast Community, OME Community and Web Marketing Academy. All the proceeds of the Summit went to  The Askhaya Patra Foundation to feed underprivileged children. This is the first Search Conference for a cause.

By attending the meet and contributing their precious time & ideas, all members as well as attendees made a big difference to the kids.


The profound panel of speakers included:
  1. Gillian Muessig, President and Co-Founder of SEOmoz, USA
  2. Ian McAnerin, Founder & CEO of McAnerin international Inc.
  3. John Barron, Internet Marketing Director, Gravity Free.
  4. Eric Weaver, Digital marketer and social media speaker
  5. Suhas Gopinath, CEO and president of Globals Inc
  6. Mani Karthik, Director of Social Media & Online Marketing
  7. Ashwin Ramesh, founder OrganicApex
  8. Suresh Babu, founder of Web Marketing Academy
and Kiruba Shankar, CEO of Business Blogging… who did some brilliant hosting of the entire event


[For detailed information on the agenda & topics of discussion, please see the Agenda Page on the SMS website]







Each speaker talked on a specific topic which was followed by floods of questions from the inquisitive audience, who wanted to query, argue, justify or give instances from their own experiences. There was extensive networking with the speakers which extended to tea times, lunch hours and the speakers were even quite happy to answer the endless deluge of inquiries over the Social media.

Students and Professors for Dublin City University were part of the conference and Panel. We Thank them for their tweets and participation. Dr Theo and team were actively involved in tweeting

The Summit, based on the noble cause of “feed a child” primarily targeted at how the Akshaya patra foundation can extend its global visibility. There was an extensive panel discussion where the experts brain-stormed, argued, discussed and finally came up with some brilliant suggestions for enhancing the web presence of Akshaya Patra. From widgets to SEO technicalities, from Social media word-of-mouth to offline promotional, these ideas conveyed to the foundation’s web marketing team, some brilliant suggestions for gaining visibility, funds, ideas & expertise for the noble cause.

The Search Marketing Summit India offered not just a great opportunity for interacting with these best brains in SEO, but also was an apt platform to network with marketers from all over the world and exchange thoughts, information & business ideas with them. The attendees, who mostly comprised seasoned & budding online marketers, marketing professionals freely intermingled to discuss about the latest trends, queries regarding search or social media marketing, SEO, Online advertising, small business web strategies, entrepreneurship, importance of content  in search marketing and numerous other subjects.

There was an atmosphere of infectious enthusiasm while meeting new people & adding those new contacts to one’s social networking portfolio!

All of the participants who attended the two-day summit will be awarded a Certificate from Web Marketing Academy

There was also a special certificate for the attendees who shared their Power SEO Tips with the Search Marketing Summit attendees.
For more discussions on the Summit networking with some of the attendees and speakers of the Summit, being a part of the popular power tips sessions and a great panel discussion,

You are invited to attend the OME monthly meet on 22nd of February 2011.


This Month's OME Community Meetup will be held in Christ University,prior to our OME Meetup there is a Panel Discussion :


The New Face of Marketing | Branding in Social Media
  • Impact of Social Media on advertising agencies
  • Measuring Performance in terms of ROI
  • Practicality and Sustainability of Social Media
  • Q & A
Meet the Panelist:
  • Ms. Rachna Sharma - Business director - OgilvyOne
  • Ms. Soma Biswas - Yahoo India
  • Ms. Jayashree, IBM India
  • Mr. Arvindh Sundar, Digital Scholar, Footloose Prof
  • Mr. Suresh Babu - Founder - Web Marketing Academy
You can register at: http://omebang.eventbrite.com

Thank you again for your interest and participation. Looking forward to have more Conference and Summits in Bangalore

Thursday, February 3, 2011

Integrated Social Media Strategies-Your Social Media Strategy Is Your Business Strategy

-by Eric Weaver, Digital marketer and social media speaker


Tips for Social Media Strategy
  1. Study & Plan
-Know your organization gouals
Know your brand voice & manner
Lead the conversation with legal risk & privacy
Determine inquiry handling

mashable.com, casestudiesonline.com, socilmediagovernance.com,womma.org,forrestoer marketing summit,@jowyang,

2. Listen:
-Listening Goals
-best approach to listening
-Listening metrics
-Free Vs. Paid
Some tools- radiason
-About the tools

3. Publish
4. Engage
5. Influence
Stunts do work
6. Activate

Creating your strategy
-Awareness
-Experience, Reception
-Evaluation
-Comparison
-Purchase
-Loyalty( FB)
-Things to consider when crafting a Strategy
Existential Realties
-Any metric is questionable
-ROI is not a tool for punishment
-Which Program is Working?

Flood of questions

Panel Discussion:Improving Akshaya Patra web site & SEO

Panel Discussion: Improving Akshaya Patra Website & SEO
Better feedback Mechanism: unanimous

Gillian:
-Get rid of interstitial page
-navigation size to be increased
-move the subscription
-feed a child goes up at the header banner right
-leverage USPs
-hit specific communities
[investigation on opensiteexplorer.org]
-leverage video & Images
-beat the competitor at it page authority[ strength factor]
-Domain authority should be iin 80s; find out whatz happening [trust factor]
-talk about all the USPS before someone donates
-try to draw all types of people with different key words
-Make donation a broader issue
Reconsider title;
take Akshay Patra to the end

Ian :
-Website redesign
-Each vice-president saying a few things about Akshaya Patra
-Focus on why to donate
-Change list of meta tags & key words [As analysed by seobrowser.com, How the search engines sees your website]
-All internal links should be
to max sister links to prevents "Google's drnken stance"; always link to your strongest page outside on your home page; that will send Google & visitors away
-change geolocation from US (unless for any other reason)
-Shorten the text being crawled by robots
-Hide directory structure
-Side links to have call for action
-Testimonials at a great location
-Get a discount/entertainment book
-8OG Donation option ads, page
-Volunteer for Link Building


Eric: 
-FaceBook tabs

John
-"Donate to a charity" shouuld be changed to make more specific like "feed a child"

Kapil:
-Latest events to be taken to the site
-Invest prime real estate better
-To make "unlimited food.for education" as anchor text
-Take off AP keywords from all titles
-Move careers to footer
-Take volunteer to top & reduce it from eight
-Emphasize tax exemption donation (India & abroad)

Raghava:
-A quick video with a call to action based on Akshay Patra
-The results
-Better headlines & long tail keywords
-Add children's story
-Ask for expertise, apart from volunteersim (or get involved)
-Ask how responsible you are- instead of Corporate Social Benefits
-Google keywords for donation tax benefits

Suresh:
-Links from PRs,
-Better anchor links
-There should be other major key words apart from "Donate"
-Move Akshay Ptra from title & replace it with other key words
-Highlight donaters & their profiles & story

Audience Feedback:
-Emphasize that a small amount can make a difference; as a side bar
- A touring call for action
- Get involded rather than volunteer
- Corporate Social Responsibility
- 8OG benefits
-Add Iskon links from all over India & do link building for Akshaya Patra

Wednesday, February 2, 2011

Social Media & its Effect

Social Media & its effect
-Suhas Gopinath is the CEO and president of Globals Inc

  • Story of Entrepreneurship
  • Effects of Social Media for Charity
  • Globals Inc for Akshaya Patra
    • Akshaya Ptra Widget
    • iPhone Applicationn
    • Social Fund Raising

  • Some other experiences of entrepreneurship
  • Fake medicine detection tool
  • Web & Social Media to get
  • Harvard & World Economic Forum along with Globals Inc  have an online hypocritic oath system & make it known on the Social network; act as an awareness tool- lead to 1.5 million  CEOs signed in
  • Man hour rates, for Spanish Companies
  • A Video presentation of Globals Inc offerings & company

Searching Soul- Search Marketing Summit Day-2

 Small Business Search Marketing Tactics
- John Barron, Internet Marketing Director, Gravity Free. 

Basics:
  • Why PPC- ask questions
  • Define PPC goals
    • - Goals become KPIs
  • No Analytics, no success
    • -track leads/sales
    • -phone tracking (e.g- Twilio)
    • Google analytics & Conversion optimizer
  • Other indicators
  • Building your Camapigns
    • -Buckets (of terms)
    • -Keyword tools
    • -misspellings, competitor names
    • -4-word plus terms are best opportunity
  • Ad Copy & landing page
    • -try better keywords & queries
    • -Never just the home age (more lnding pages, product-spefic pages)
    • - Compelling language, key selling point/USP
Get it Going
  • -Vigilance at lauch
  • -Metrics must work
  • -Look for negative keywords & opportunities
  • Try New Buckets- cut the bad[Low cost of acquisition]
  • -Conversion optimizer, enhanced CPC
  • -Multiple Ads, Ad extensions

Some visuals- from paid Ad Camapign Analytics

The Local Landscape: 
Ashwin Ramesh- founder OrganicApex

What is SEO for small Businesses
-Easy, painless
-Providesw better ROI than paid
Is less competitive

Organic Search Process Chart
-Key words
-Architechture
-Links

Keyword Selection Strategies
-works in paid search, will work in SEO
-Google suggest, Adwords keyword tool & correlate the data
-Steal your competitors keywords

Keyword Siloing/Categorization
-Primary, secondary & tertiary keywords
-Categorization: Regions, services
-Categorization helps gets 5 basics right

SEO Top-5
-Titles
-URLS
-Content: use as many similar terms as possible; type of language use makes ranking better in that particular region
-Headers
-Redirects:duplicate content pages need to be redirected

Its all about Links (Basic)
-Web irectories
-Article syndication
_guest blogging
_Squioo, hubpages, other WEb 2.0 properties
-Local outreach, community sites & others

Competitior links & Link lanscape
Track competitor backlinks check: Yahoo Site explorer

The "Extra" link building Spice
-No "one size fits all" link building strategy
-Too many methods
-Look at many many examles

Performance matters
-Whatz KPI?
-Tracking key words that our are optimizing
-Track phone leads (if phone tracking is not possible)

Local/Maps
-Easier than SEO
-New yellow pages
-Don't need special skills; easy

Google Places Algorithm
-Google places:What it is
-The formula
-Google Places:makes SEO easy

Gogle Maps: Live Demo

Factors that influence Google Maps
-Keywords & business name
-Categories
-Area of operations
-Citations
-Reviews

Empowering Reviews:How
- Make it easy for people
-Never fake
-Direct review

Building Citations
-Sites that give listings
-Hunreds of freeliy listing yellow pages
-Keep address & phone numbers consistent to improve citations

Yellow pages do not help:
-They only provide great backlinks
-see how much listing costs

Estimating yellow pages performance
-Create separate tracking URL
-Separate goal in Analytics
-Phone trackers help detecting calls from yellow pages

Social Media for Local Business
-Hit right strategy
-Can't be effectively outsourced
-Harder to estimate ROI
-Great tool to keep in touch, to send videos

Does yr business qualify for Social Media:
-Platform Analysis
-Customer data: ask them
-Is it economically feasible?
-Peers doing it?
-Run $100 Social Media Ads & do an estimate
-Do same strategy in LinkedIn - run a campaign

Examples of local business listing:
  • Getlisted.org
  • upl.org



Video Marketing, Green Marketing, Analytics & much more: Concluding Day-1 of SMS India 2011

Video marketing
-by Erica:
  • Questions from customers
  • Technology = Opportunity
  • Tools-Automate, duplicate
  • 2011- years of Video
  • Importance of Video Marketing
  • Attraction Marketing
    • Prospect
    • Build curiosity
    • Product
    • Strong call to action
  • Video Length: shorter the better
  • Looking the part
  • Lighting
  • Sound
  • Cameras-Qulity,File expot type, Consider use, budget
  • Editing Software- import file type, cut & trim, Add titles, captions
  • Extras
    • Bamboo Pad
    • Screen capture
    • Video slideshows
    • 20/20 interviews
    • Full disclosure
    • Don't mess around with You Tube
  • Create a magic/magnetic profile- give live case studies
  • Put a live link
  • Find friends
    • Find similar products, interest, content
    • Leave comments, rate them,
    • Subscribers better than friends
  • Titles: keyword, make it compeling , funny, use copywriting techniques
  • Descriptions- http...make it live, keywors, make it natural, call to action
  • Link tail, descriptive key words,
  • Categories..the best one
  • Save it as a backupTake it to next level..automation
  • A secret... send them to yr blog first & give opportunity to participate & give more info
  • Video email
Log in at http://www.KennyAndErica.com for more


Marketing Outsourcing & Green Marketing
-by Mr. Shubhakar Rao S, Chairman of Champions Group
  • Next Billion job opportunities are in India
  • For every Dollar spent in IT, there is thrice as many dollars spent in marketing
  • IT outsourcing toay is over  80 million dollars industry as per Nasscom
  • This puts Marketing Outsourcesin India over couple of Hundred million
  • Champions are leading this momentum& over 100 people in India
Green Marketing
  • 6000 people took  part in the midnite marathon
  • Opportnities to move ahead are huge
  • Companies are promising video & Social Media
Mail in at: fun@outsourcingindia.com 
Social Media  in India
-by Kapil OM Logic( A Social Media Agency)
  • Customer approach & consequences
  • What marketers need to think about in the Indian context
  • Social Media: a new Introduction
  • Paid Ads- in a tourism industry; definitely goes to recommendations
  • Major Challenge in india SM industry:
    • Social Media marketing optimization is being done by SEO 
    • Amateur freelance entrepreneurs with boutique shops
    • Large AD agenciestrying to add socila media to their services portfolio
  • Best Social Media monitoring tools
  • When a brand starts utilising Social Media- there is no ROI is the first 3-6 months
  • First gain a steady state
  • ROI is when one customer educates another; in SM, ROI is not measured in numbers, it is a brand recall, reputation management (Social Media Marketing)
  • Social Media Marketing is?
  • Identify appropriate Channels for Promotion (medium)
    • Blogs
    • Viral marketing
    • Video
    • Personality based
Search Analytics & Metrics...
-by Gillian Muessig, President and Co-Founder of SEOmoz, USA
  • What can be measured can be improved
  • Start with the right questions
  • what is it that I'm trying to accomplish
  • Which top 10r 2 metrics that I'm trying to acheive?
  • Bigest threat?
  • Deeper SEOmoz Answers
    • Deeper APF answers- Increased organic traffic on
    • And Deeper SEOmoz Answers
  • APF KPIs to we want to Track
  • Negative KPIs to track
  • Choose what to track
  • Track basic inustry stats
  • Look for common denominations of the most suceesfulpage & repeat it
  • AIDA funnel
  • Track the converters- what the pages they did visit, time spent
[Avinash Kaushik & Expedia]
  • Track the losers- why they left
    • Focus on what u want them to do
    • Improve the outcome
    • Test the touchpoints
  • Test your copy: change ads, target geo-markets, USP, images, color schemes
  • What brings more donations? Analyze minutely & overall
  • Clear clogs in the funnel
  • Productization: pay attention to best plea/case
  • "Customer" Service
  • R&D- why?
  • Shortlist of things to track
  • Tracking Helpers
  • Tips u should be using
  • Traffic valuation formula































The Link Building Panel Discussion

The panel: Mani Karthik + Ashwin Ramesh + Ian McAnerin + Gillian Muessig + John Barron + Eric Weaver + Suresh Babu


What the heck is Link Building?
The most SEO technique thatz worked for u:
  • Gillian- Targets, badges & relationships
  • Eric- Using turnfactor analysis( e.g. LDA, LSI) to optimize page; keyword density of related words
  • Ashwin- Look at your wesite links & get links where u don't have from; look at competitor sites & get links from those sites as well; Authority Links
  • Suresh- Testimonials; get keywords that formal content don't bring; HARO-help a reporter out
  • John- widgets
  • Mani- organic links & tools (always better than automated ones0
Discussion & Questions:
 Top tactics:
  •  Interviews: Ashwin
  •  SEO  summits: Mani
  • Awards: Ian
  • Product reviews, on Offline events, photographs, flicker, offline press release to media: Suresh
  • Blogger influence campaign, puffnet: Eric
There was much much more!!!  That is coming soon.

In-house Search Marketing Mix & Budgeting Issues; Traditional Marketing + SEO = More Than the Sum of It's Parts

In-house Search Marketing Mix & Budgeting Issues; Traditional Marketing + SEO = More Than the Sum of It's Parts

John Barron, Internet Marketing Director, Gravity Free

  • A quick picture:Old Vs. New Vs. Very New
  • Amount of hours added to Day
  • Marketing 101:back to school
  • Ask the right question
  • Who is your market
    • Demographics/Sources
    • Where they live
    • Offline Vs. online
    • What are the trends
  •    Phone directories Vs. local search
  •    Newspaper Vs. Display networks (cost, habit & emotion wise)
  • Where do u find answers
    • Research companies
    • Competitors (not always right)
    • Customers (especially key word research)-FB, Online surveys, Personal Interviews
  • What are your business objectives
    • Not making more money
    • Find easiest path-new markets, increase average sale
  • The BIG idea
  • Pitch it to boss
    • Buget
    • ROI
    • Build in KPIs, analytics
  • The unexpected
    • Moving away
    • 300 to 400% ROI
  • Some Industries, where search marketing can help: Online Retail, Real Estate, Law firms & Insurance & Tourism
Flood of questions on:
-Affiliate marketing, ad words,ppc

Ian McAnerin, Founder & CEO of McAnerin international Inc.
Ian Speaks....

Example :Candian Tourism Commission (CTC)
  • Challenges
  • Overall plan
    • Estimate budget
    • Research mix: SEO, PPC, Email, SMO, Offline (what works in each country)
    • Creating blocking chart (Gnatt Chart)
    • Assign actual budget
    • Create campaign breifs
    • Implement campaigns
    • Adapt as needed
  • Create recommendation report
  • Intial estimate
    • 50% of all blogs in the world are Japanese
Blogs-Japan
FB-Canada
Naver-Korea
QQ-China
Brazil-Orkut
  • Trending charts of Tourism, across the world (plan acordingly)
  • Blocking Chart: Pushing before pull happens
  • Assign Budgets
  • Campaign Breif
    • Flight dates
    • Target Audiences- Demographics, Primary target EQs, Pschycographics
    • Goals & Objectives
    • Key Message
    • Keyword Research
    • Content Targeting
    • Budget & Currency
    • Country & Geo tragets
    • Target URLs
    • Analysis & Goals
  • Who is RACI- Responsible, Accountable, Consulted, Informed
  • Adapt as Necessary
  • Recommend as required

Flood of questions on:
Budgeting: Online & offline- It should  be a balanced mix depending on the country

Tuesday, February 1, 2011

Social Media and its influence on Search Engines

Mani Karthik: speaks on Social Media and its influence on Search Engines
  • Wake up Chacha cha
  • Loves blogging & internet
  • What is Social Media...it is an online Party!!
  • Media & Social Media
  • Communication -Technology Changes but people don't...urge to communicate remains same
  • Complexities of Communication- there is too much!
  • News-Broadcast, transmitted etc.
  • And then there is latency-how traditional media works
  • New Media as it happens
  • Search results are getting tweaked
  • Authorities revisited
  • SEOs & Robots rule!!
  • Demolition Companies
  • ROI & what strategy works for you as company
  • Speed can take over Traditional Media
  • Social media is not killing Traditional Media
  • Social media is making skeptics out of CEOs of large companies
  • CEO of media company: complains are something that u stop & listen to..not the praises
  • Instant Social Media
    • Twitter & Mumbai 26/11
  • Top Down approach: Start from a strategy, not from creating Social media presence & use it in sync with that strategy & what fits your brand
  • Power to the people: Content owners  have control!
  • Wisdom of crowd; faking & writing negative content doesn't work
  • Its not a new technology-Its just a new form of communication, bigger than ever
  • Publishing mode to engagement mode: Corporates
  • World has become one
  • Examples of Social Media success
    • Ted Williams: Golden voice- video: 2 min to utube fame
    • Keenan Cahil-u tube sensation
  • New set of opportunities
  • Social Media changing lives-hit the right buttons
  • Content is King then Social Media is emperor!
Flood of questions....

SEO for the CEO: A C-level Look at the Elements of Search Marketing

 Gillian Muessig, President & Co-founder of SEOmoz speaks for CEOs , managers & all those people to whom Search Marketing matters
  •   SEO Mom: the origin & introduction
  •   The parental identity crises
  •   SEOMoz: a video presentation on interlinking of sites
  •           o Link for humans
  •           o Be aware of footers with over optimized anchor tags
  •           o Google is omnipresent & knows all the changes happens
   Gillian's presentation:
  •  Purpose: Raising funds for Akshay Patra
  •  Organic Vs Paid Search
  •  Vertical Search
  •  Local searcg
  •  Instant search
  •  How search engines work
  •  Crawling & Indexing
  •  Many domains Vs. One domain
  •  Domain Authority
  •  Page Rank
  •  The flow of Page Rank :how often Google should crawl your page
  •  PR split evenly, is flexible
  •  Concept of Trust Bank: of Hops & Spam
  •  Compnents of Google's ranking mechanism
  •  Trust authority of trust domain:23.87%
  •  Link popularity:22.33%
  •  Query deserves Freshness (QDF)
  •  Query deserves Diversity
  •  The SEO Pyramid
  •  Crawlalibilty & link architecture
  •  Don't block robots but sometimes do
  •  Webmaster tools
  •  Bing
  •  Search engine guidelines
  •  Title tags
  •  Meta descriptions
  •  Search demand curve
  •  Popular Vs. Long tail key words
  •  Conversion Rate by Keyword  phrase length
    •  4- word phrases make most searches tick
  •  Salespeople & customers
  •  Google trends
  •  Internal Site search stats( for web site)
  •  Competitive keyword search
  •  Targeting the Linkerati & the power of it
  •  Influencers of the web & content that appeals to them
  •  Rise of Social graph
  •  And lots & lots more
 
 References
  •      TAGFEE
  •      SEOmoz PRO guides
  •      Beginner's guide to SEO

Searching Souls- Search Marketing Summit..Day One!!


Address & Introduction to Akshaya Patra by the Vice Chairman, Chanchalapathi Dasa

  • -          Introduction: what is Akshay Patra
  • -          Videos of preparation of Rice, Chapattis- Their nutritious values
  • -          Kitchen design, Instruments, Hygiene
  • -          Transport of food across the different destination
  • -          Kitchens have ISO certification, KPMG
  • -          Achievements of Akshay Patra- internationally (AC Nielsen)
  • -          Improvements due to Akshay Patra meals…. Attendance, health, overall education
  • -          Akshay Patra: Corporate governance
  • -          Aspiration: 5 million children

Address by Akshay Patra contributor  (from Florida)
  • -          Casual introduction
  • -          Story of his interesting journey with Akshay Patra
  • -          Within 5 years of settling, he started searching for reasons to find fulfillment & some soul-searching questions
  • -          Started research, found magazines
  • -          Came across AP founder, read Vedas
  • -          Joined Unisys in 1978
  • -          Journey towards Akshay Patra began
  • -          Possibilities that are present today- internet, web, mu
  • -          Gyana, Bana, Kriya- how it applies for SMS India
  • -          Life & Knowledge are worth sharing & make a differnce for millions
Address by Eric Weaver:
  • -          From Michigan
  • -          Use of Hash Tags
  • -          Social Media- Be Seen, Be heard
  • -          Ant’s Eye view: Introduction
  • Why marketing:
    • Awareness 
    • Curiosity
    • Revenue
  • Hurdles we are facing:
o   No time
o   Distracts
o   Trust or lack of it
o   Ridiculous expectations
  •  People are directionless, once they register 
  • Fresh look at marketing
  • Traditional approaches are failing
  • Noise made by blogs is incredible
  • Social media- 83 K people join LInkedIn, 5.8 lakhs people join FB everyday
  • Likelihood of people re likely to join Socila media
  • 66 % of brand touch points are generated by consumers
  • Av click through rate is 0.19%!!!
  • Av FB click through is 6.49%
  • Gen before: Trained, ingrained to be formal & wear Business suits!
  • Gen X & Y have grown with Google are much more casual
  • Generation Gap is to brought in when convncing bosses about socal media
  • What matters is being seen & found!!
  • Content that builds trust:
    • Proof points
    • Testimonials
    • Employee inputs
    • Blogs
  • Making content easily found- how & where: Comment, Engage, Share, share & share!
  • Fanning, Faving, rating etc.
  • Hottest Woman ever!!
  • Comcast video
  • Don't be on Social Media if you don't have to
  • Blog not for comments for people who need you & trust you!
  • Blog Talk Radio:what it is all about
  • Google KNOL
  • SCRIBD
  • Slide share
  • Animoto
Address by Suresh Babu:
  •  Appeal for contributing to Akshay Patra
  • Thanking Akshay Patra & OME team
Donation to Akshay Patra

Kiruba Shankar takes over & wakes everyone up!


Gillian speaks:

  •     SEO Mom: the origin & introduction
  •     The parental identity crises
  •     SEOMoz: a video presentation on interlinking of sites
  •           o Link for humans
  •           o Be aware of footers with over optimized anchor tags
  •           o Google is omnipresent & knows all the changes happens
  •     Gillian's presentation is on...

    -           
    -