Tuesday, February 1, 2011

Social Media and its influence on Search Engines

Mani Karthik: speaks on Social Media and its influence on Search Engines
  • Wake up Chacha cha
  • Loves blogging & internet
  • What is Social Media...it is an online Party!!
  • Media & Social Media
  • Communication -Technology Changes but people don't...urge to communicate remains same
  • Complexities of Communication- there is too much!
  • News-Broadcast, transmitted etc.
  • And then there is latency-how traditional media works
  • New Media as it happens
  • Search results are getting tweaked
  • Authorities revisited
  • SEOs & Robots rule!!
  • Demolition Companies
  • ROI & what strategy works for you as company
  • Speed can take over Traditional Media
  • Social media is not killing Traditional Media
  • Social media is making skeptics out of CEOs of large companies
  • CEO of media company: complains are something that u stop & listen to..not the praises
  • Instant Social Media
    • Twitter & Mumbai 26/11
  • Top Down approach: Start from a strategy, not from creating Social media presence & use it in sync with that strategy & what fits your brand
  • Power to the people: Content owners  have control!
  • Wisdom of crowd; faking & writing negative content doesn't work
  • Its not a new technology-Its just a new form of communication, bigger than ever
  • Publishing mode to engagement mode: Corporates
  • World has become one
  • Examples of Social Media success
    • Ted Williams: Golden voice- video: 2 min to utube fame
    • Keenan Cahil-u tube sensation
  • New set of opportunities
  • Social Media changing lives-hit the right buttons
  • Content is King then Social Media is emperor!
Flood of questions....

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