Searching Souls- Search Marketing Summit..Day One!!

Address & Introduction to Akshaya Patra by the Vice Chairman, Chanchalapathi Dasa

• -          Introduction: what is Akshay Patra
• -          Videos of preparation of Rice, Chapattis- Their nutritious values
• -          Kitchen design, Instruments, Hygiene
• -          Transport of food across the different destination
• -          Kitchens have ISO certification, KPMG
• -          Achievements of Akshay Patra- internationally (AC Nielsen)
• -          Improvements due to Akshay Patra meals…. Attendance, health, overall education
• -          Akshay Patra: Corporate governance
• -          Aspiration: 5 million children

Address by Akshay Patra contributor  (from Florida)

• -          Casual introduction
• -          Story of his interesting journey with Akshay Patra
• -          Within 5 years of settling, he started searching for reasons to find fulfillment & some soul-searching questions
• -          Started research, found magazines
• -          Came across AP founder, read Vedas
• -          Joined Unisys in 1978
• -          Journey towards Akshay Patra began
• -          Possibilities that are present today- internet, web, mu
• -          Gyana, Bana, Kriya- how it applies for SMS India
• -          Life & Knowledge are worth sharing & make a differnce for millions

Address by Eric Weaver:

• -          From Michigan
• -          Use of Hash Tags
• -          Social Media- Be Seen, Be heard
• -          Ant’s Eye view: Introduction
• Why marketing:
• Awareness 
• Curiosity
• Revenue

• Hurdles we are facing:

o   No time

o   Distracts

o   Trust or lack of it

o   Ridiculous expectations

•  People are directionless, once they register 
• Fresh look at marketing
• Traditional approaches are failing
• Noise made by blogs is incredible
• Social media- 83 K people join LInkedIn, 5.8 lakhs people join FB everyday
• Likelihood of people re likely to join Socila media
• 66 % of brand touch points are generated by consumers
• Av click through rate is 0.19%!!!
• Av FB click through is 6.49%
• Gen before: Trained, ingrained to be formal & wear Business suits!
• Gen X & Y have grown with Google are much more casual
• Generation Gap is to brought in when convncing bosses about socal media
• What matters is being seen & found!!
• Content that builds trust:
• Proof points
• Testimonials
• Employee inputs
• Blogs
• Making content easily found- how & where: Comment, Engage, Share, share & share!
• Fanning, Faving, rating etc.
• Hottest Woman ever!!
• Comcast video
• Don't be on Social Media if you don't have to
• Blog not for comments for people who need you & trust you!
• Blog Talk Radio:what it is all about
• Google KNOL
• SCRIBD
• Slide share
• Animoto

Address by Suresh Babu:

•  Appeal for contributing to Akshay Patra
• Thanking Akshay Patra & OME team

Donation to Akshay Patra

Kiruba Shankar takes over & wakes everyone up!


Gillian speaks:

•     SEO Mom: the origin & introduction
•     The parental identity crises
•     SEOMoz: a video presentation on interlinking of sites
•           o Link for humans
•           o Be aware of footers with over optimized anchor tags
•           o Google is omnipresent & knows all the changes happens
•     Gillian's presentation is on...

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