Integrated Social Media Strategies-Your Social Media Strategy Is Your Business Strategy

-by Eric Weaver, Digital marketer and social media speaker

Tips for Social Media Strategy

1. Study & Plan

-Know your organization gouals
Know your brand voice & manner
Lead the conversation with legal risk & privacy
Determine inquiry handling

mashable.com, casestudiesonline.com, socilmediagovernance.com,womma.org,forrestoer marketing summit,@jowyang,

2. Listen:
-Listening Goals
-best approach to listening
-Listening metrics
-Free Vs. Paid
Some tools- radiason
-About the tools

3. Publish
4. Engage
5. Influence
Stunts do work
6. Activate

Creating your strategy
-Awareness
-Experience, Reception
-Evaluation
-Comparison
-Purchase
-Loyalty( FB)
-Things to consider when crafting a Strategy
Existential Realties
-Any metric is questionable
-ROI is not a tool for punishment
-Which Program is Working?

Flood of questions