SEO for the CEO: A C-level Look at the Elements of Search Marketing

 Gillian Muessig, President & Co-founder of SEOmoz speaks for CEOs , managers & all those people to whom Search Marketing matters

•   SEO Mom: the origin & introduction
•   The parental identity crises
•   SEOMoz: a video presentation on interlinking of sites
•           o Link for humans
•           o Be aware of footers with over optimized anchor tags
•           o Google is omnipresent & knows all the changes happens

   Gillian's presentation:

•  Purpose: Raising funds for Akshay Patra
•  Organic Vs Paid Search
•  Vertical Search
•  Local searcg
•  Instant search
•  How search engines work
•  Crawling & Indexing
•  Many domains Vs. One domain
•  Domain Authority
•  Page Rank
•  The flow of Page Rank :how often Google should crawl your page
•  PR split evenly, is flexible
•  Concept of Trust Bank: of Hops & Spam
•  Compnents of Google's ranking mechanism
•  Trust authority of trust domain:23.87%
•  Link popularity:22.33%
•  Query deserves Freshness (QDF)
•  Query deserves Diversity
•  The SEO Pyramid
•  Crawlalibilty & link architecture
•  Don't block robots but sometimes do
•  Webmaster tools
•  Bing
•  Search engine guidelines
•  Title tags
•  Meta descriptions
•  Search demand curve
•  Popular Vs. Long tail key words
•  Conversion Rate by Keyword  phrase length
•  4- word phrases make most searches tick
•  Salespeople & customers
•  Google trends
•  Internal Site search stats( for web site)
•  Competitive keyword search
•  Targeting the Linkerati & the power of it
•  Influencers of the web & content that appeals to them
•  Rise of Social graph
•  And lots & lots more

 
 References

•      TAGFEE
•      SEOmoz PRO guides
•      Beginner's guide to SEO