Panel Discussion: Improving Akshaya Patra Website & SEO
Better feedback Mechanism: unanimous
Gillian:
-Get rid of interstitial page
-navigation size to be increased
-move the subscription
-feed a child goes up at the header banner right
-leverage USPs
-hit specific communities
[investigation on opensiteexplorer.org]
-leverage video & Images
-beat the competitor at it page authority[ strength factor]
-Domain authority should be iin 80s; find out whatz happening [trust factor]
-talk about all the USPS before someone donates
-try to draw all types of people with different key words
-Make donation a broader issue
Reconsider title;
take Akshay Patra to the end
Ian :
-Website redesign
-Each vice-president saying a few things about Akshaya Patra
-Focus on why to donate
-Change list of meta tags & key words [As analysed by seobrowser.com, How the search engines sees your website]
-All internal links should be
to max sister links to prevents "Google's drnken stance"; always link to your strongest page outside on your home page; that will send Google & visitors away
-change geolocation from US (unless for any other reason)
-Shorten the text being crawled by robots
-Hide directory structure
-Side links to have call for action
-Testimonials at a great location
-Get a discount/entertainment book
-8OG Donation option ads, page
-Volunteer for Link Building
Eric:
-FaceBook tabs
John
-"Donate to a charity" shouuld be changed to make more specific like "feed a child"
Kapil:
-Latest events to be taken to the site
-Invest prime real estate better
-To make "unlimited food.for education" as anchor text
-Take off AP keywords from all titles
-Move careers to footer
-Take volunteer to top & reduce it from eight
-Emphasize tax exemption donation (India & abroad)
Raghava:
-A quick video with a call to action based on Akshay Patra
-The results
-Better headlines & long tail keywords
-Add children's story
-Ask for expertise, apart from volunteersim (or get involved)
-Ask how responsible you are- instead of Corporate Social Benefits
-Google keywords for donation tax benefits
Suresh:
-Links from PRs,
-Better anchor links
-There should be other major key words apart from "Donate"
-Move Akshay Ptra from title & replace it with other key words
-Highlight donaters & their profiles & story
Audience Feedback:
-Emphasize that a small amount can make a difference; as a side bar
- A touring call for action
- Get involded rather than volunteer
- Corporate Social Responsibility
- 8OG benefits
-Add Iskon links from all over India & do link building for Akshaya Patra
Better feedback Mechanism: unanimous
Gillian:
-Get rid of interstitial page
-navigation size to be increased
-move the subscription
-feed a child goes up at the header banner right
-leverage USPs
-hit specific communities
[investigation on opensiteexplorer.org]
-leverage video & Images
-beat the competitor at it page authority[ strength factor]
-Domain authority should be iin 80s; find out whatz happening [trust factor]
-talk about all the USPS before someone donates
-try to draw all types of people with different key words
-Make donation a broader issue
Reconsider title;
take Akshay Patra to the end
Ian :
-Website redesign
-Each vice-president saying a few things about Akshaya Patra
-Focus on why to donate
-Change list of meta tags & key words [As analysed by seobrowser.com, How the search engines sees your website]
-All internal links should be
to max sister links to prevents "Google's drnken stance"; always link to your strongest page outside on your home page; that will send Google & visitors away
-change geolocation from US (unless for any other reason)
-Shorten the text being crawled by robots
-Hide directory structure
-Side links to have call for action
-Testimonials at a great location
-Get a discount/entertainment book
-8OG Donation option ads, page
-Volunteer for Link Building
Eric:
-FaceBook tabs
John
-"Donate to a charity" shouuld be changed to make more specific like "feed a child"
Kapil:
-Latest events to be taken to the site
-Invest prime real estate better
-To make "unlimited food.for education" as anchor text
-Take off AP keywords from all titles
-Move careers to footer
-Take volunteer to top & reduce it from eight
-Emphasize tax exemption donation (India & abroad)
Raghava:
-A quick video with a call to action based on Akshay Patra
-The results
-Better headlines & long tail keywords
-Add children's story
-Ask for expertise, apart from volunteersim (or get involved)
-Ask how responsible you are- instead of Corporate Social Benefits
-Google keywords for donation tax benefits
Suresh:
-Links from PRs,
-Better anchor links
-There should be other major key words apart from "Donate"
-Move Akshay Ptra from title & replace it with other key words
-Highlight donaters & their profiles & story
Audience Feedback:
-Emphasize that a small amount can make a difference; as a side bar
- A touring call for action
- Get involded rather than volunteer
- Corporate Social Responsibility
- 8OG benefits
-Add Iskon links from all over India & do link building for Akshaya Patra
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