Tuesday, October 30, 2012

Link relationship or link building : Aspects of off page optimizations to gain genuine Links



Off page optimisation- SEO- image-webmarketing india
image from blogging-heaven.com

It was very interesting to know the various methods which can be used to optimize your web page outside your web page.

There are certain terminologies used in the off page optimization such as

Link bait – is a content text, picture or a video where a link can be placed and get clicks.

Article spinning – by article spinning we can make many article from one article and post it on different blogs, this technique is used with intension to avoid duplicate content.

Link wheeling – make a wheel of websites and interconnect your websites or blogs together.

Link juice – using link bate and link wheeling we create a bulk series of link and connect each websites together to provide link juice.

No follow links – certain links such as the ones in the Google ads gives a no follow command in the header so that the bots can understand these links are not to be crawled.

Some of the important and effective techniques used in the off page optimizations are

image from google.com

  • Writing blogs 
  • Writing comments on the blogs which are relevant 
  • Making research on a topic relevant to your website 
  • Social media marketing like making event , polls , activities etc. in short we can say having an aggressive   social media presence will improve the website optimization as well. 

In the case of links it is always better to build a relationship rather than building a link. Now this will yield better results for your website. The concept behind this theory is that instead of just trading the links, it is better that you build a relation with the website you are putting your links on. But inorder to build a relation there must be something in common or the relationship should be based on a legit reason. In short we will have to earn the trust of that entity (website ) to put our links in them in a legit manner .

Links

There is a general misconception that trading links will help in optimizing your web page more. But google is very strict now on the authenticity of your link being in any other page. So if your link is on a website which has no relevance in accordance with your content or business it will have a negative effect on your optimization.

There are three main points related to the link /relationship building

Link authority / quality – which means the quality of the external links pointing towards your website with relevance, authority etc

Link volume / quantity – the amount of links pointing towards your website with reference to the quality

Link anchor text – the anchor text links with in the website.

Directories

Even in the case of directory listings, it is not a good practice to list your website on all the available online directories; I was really surprised to know that companies do that to get better results. The best practice is to list your website that is relevant to your business model.

How to build a link relationship

  • Aggressive Social media presence in sites such as facebook, youtube etc.. 
  • Doing a research on a topic which is relevant to your website 
  • White paper presentations on your product or service. 
  • Writing blogs with reference to your content or website 
  • Listing your website in the university alumni websites 
  • Sponsoring or volunteering for events or campaigns 
  • Offering your expertise for free to charity related websites and promote. 
  • Registering or lisitng your website on the chamber of commerce website (.gov) 
  • Having press releases, there are some free press releases or we can go for paid ones as well. 
  • Conducting events on facebook or yahoo events etc will give some boost to the optimization. 
  • Conducting webinars and provide information, by doing so we will be able to provide free marketing for yourself as well. 
  • Get your clients to write a testimonial for your service to them. 
  • Put links in the description of job postings in leading job portals. 
  • Write reviews for your product or do a comparison study on your product and write about it and also provide the link in the relevant places of the content. 
  • Put your company link in the pdf and ebooks downloads.

Saturday, October 27, 2012

Thursday, September 27, 2012

Projects for SEO in digital marketing of WMA training



We have to understand the goals and KPI’s at first inorder to carry out the SEO for a website.

We will also have to
  • · Understand their business model. (Discuss with the client) 
  • · Go through their websites (for existing websites) and understand the faults and suggest correcting    them. 
  • · Brainstorm for keywords for each page (keyword research) 
  • · Know their competitors. 
  • · Understand their target audience. 

· Will have to consult with the customer to know how much traffic they are getting each day and how much they are expecting.

In general the normal conversion rate of any website is about 2 %. Our goal is to bring as much relevant traffic as possible inorder to increase the conversion rate.

Google Adwords is one of the important tools for keyword research.

www.adwords.google.co.in

For every page we have to brainstorm to get atleast 25 keywords then use the keyword tools such as the Google adwords and finalize top 5 keywords for that particular page.

Meta title tag

They are the title that we obtain after a Google search. Each search result will have a title which gives us an idea if that particular link will help us to obtain what we are looking for.

  • · This is one of the most important steps in the SEO 
  • · Should choose most important words. 
  • · It should be relevant 
  • · Each page of our website must have unique title. 
  • · Most important keyword should be in the beginning of the meta title tag. 

Things to avoid while making a meta title tag

  • · Keyword stuffing in the title tag 
  • · It should not be untitled 
  • · It should say home or default message 
  • · We must avoid the company name on the title tag.
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Sunday, September 23, 2012

SEO Questionnaire - SEO Requirement Specifications


One Dozen Questions to ask client before fly starting SEO

The information provided in the questionnaire will be strictly used to analyze your website.

Personal contact information:

1.      Your Name:                           

2.      Your Title:                  

3.      Organization Name:   

4.      Full Address:             

5.      Current Business Location (Country/Region):          

6.      Any Business Branches?: (Please mention about all your business branches, if any):

7.      Email:             

8.      Telephone:                  

9.      Fax:                            

10.  Website URL:

11.  Best Time to Contact you:     

12.  Day (Mon-Sun):                                                                     

13.  Time (Morning/Afternoon/Evening):                        

 

Business information:

1.      Name of Your Company/Business:

2.      Your Business Industry Type Details:

Brief Description of your Company/Business, products and its services:

1.       What is the purpose of your site and who is your target audience?

 
 
 
 
 
 
 

 

2.       What is your unique selling proposition (USP)?

 
 
 
 
 
 

 

 

3.       What geographical locations do you wish to target?

 
 
 
 
 
 

 

4.       List the Web sites of up to 3 competitors in order of importance. In what way do they compete with you?

 
 
 
 
 
 

 

5.       Are there any other domains or live sites that you own or have administrative control over, or that you used to use instead of the current domain?

 
 
 
 
 
 
 

 

6.       What have you done so far (if anything) on your site in terms of SEO?

 
 
 
 
 
 

 

7.       What would you say are the most important words and phrases people in the market for your goods and/or services would search for?

 


 
 
 
 

 

 

 

8.       Please describe your business in 1 or 2 sentences.

 
 
 
 
 
 

 

9.       After a potential customer visits your site, what specifically do you want them to do? Please list conversions. For example – purchase, signup, contact us form etc.

 
 
 
 
 
 

 

10.   Are you using social media for business such as Twitter, YouTube, Facebook, Google+? If so, what are your log in details?

 
 
 
 
 
 

 

 

11.   Do you have any other material that would help give us a more complete picture of your products and services e.g. brochures or newsletters etc

 
 
 
 
 
 

 

 

12.   Do you require sign-off for any on-site changes to copy, category heading or article content?

 
 
 
 
 
 

Thursday, September 20, 2012

So.., how did this rocking batch come together......?


So.., how did this rocking batch come together......?


For, those of you who are wondering as to “what an irrelevant topic in wma-blog which talks about digital marketing, seo, ppc et al.....?

Wait, this is very much relevant, this blog is mainly about the journey of various like minded humans their quest for the best seo training and how wma happened to us ..

This is going to tell all you people about the fascinating story about how the FANTABULOUS 5,(the current batch members of digital marketing course in wma), found wma and how inspite of diversity in our profiles, backgrounds, domains and ideas ,we got under one roof called wma to be moulded by Mr. Suresh –founder wma


The batch members include

· Sajeesh Radhakrishnan

· Raghvendra

· Zyiad

· Manasa

· And me....Keerthy Raman





So, let’s read about the exciting story about how SAJEESH an mba from Coimbatore, basically from a travel, tourism and events domain, who has a fine eye for photography and an active blogger (bitsofsajeesh.blogspot.in,iamsajeesh.wordpress.com), discovered his interest in digital marketing .So let’s dig to see the factors that influenced sajeesh to take up a course in digital marketing with WMA.

SAJEESH a self learner, states internet fascinated him , right from his graduation days, and this propelled him to experiment with the various tools and software’s available with respect to digital marketing and allied areas, once he was given a role of managing the marketing activities of his friend’s travel company , he practised ,and gained the working knowledge of the system but his learning did not stop there, he found something missing, he was convinced that his experiments were giving him the needed results but felt this learning was incomplete till he underwent a formal training ,and that led to, he searching for a relevant training programmes on the net and he found WMA in Bangalore–the hub for digital marketing training ....

The best part that sajeesh recollects from the first experience with WMA and Mr. Suresh-founder WMA ,was that the call to action numbers given on the website was his personal number and not an IVR or an front office co-ordinator’s/student counsellor (which is the case with most of the institutes),a lady who rattles information which is commonly given out to any student calling in and making like 10calls a day to make a sale and educating us that the institute is ready for a fees negotiation as well.... so getting to speak to the trainer directly was the positive experience and the second impression was that Mr. Suresh wasn’t selling him the course, , but gave him career advice. That is what motivated sajeesh to relocate to Bangalore and , the IT Hub, and join WMA and part of the(happy) WMA community.


Next we move on to Raghvendra –Mr. Practicality,

He is a working professional, and has the working knowledge of the technical aspects of the system and has the knack and will to sell anything under the sun ... he also runs a company of his own and was trying to give the best marketing presence to his company through various means of marketing, the fact that a company can do better when it has a good digital marketing plan drew raghvendra towards an interest in learning digital marketing, so as to implement the same for his business

The experience he had with WMA and Mr. Suresh is rather interesting , he says that right the first phone call he found that Mr. Suresh very warm was not trying the sell the course to him but rather educate him about the opportunities available and their options

Raghvendra also did a research about the institute read testimonials and concluded wma should be the right one for him



ZIYAD our very own import from Dubai....

A techie.., doing stuffs like technical support for application software and ..., a car maniac, music lover, a classic example for word of mouth publicity.

The story goes like this he and his friend bugged of their job profile looks out for doing a course on digital marketing, so they google up and find out that in Dubai the digital marketing training more of a crash course and it is for professional who already have a minimum work experience in that category so they continue their search and finds wma, friend joins wma and is mentored(not torched..., no it doesn’t happen in wma) by Mr. Suresh, completes the course successfully and finds his place in an MNC, so following the steps of his much happy friend,, ZIYAD joins wma to find himself in one of the Mnc’s in Bangalore

Manasa Ms. Up to my own...a B C A ,basically from Hassan , got to know about wma through a common friend she was really convinced by the way her friend told her about the institute and how the training with wma could change her career path chose to train under Mr. Suresh



Last but not the least ME...... Keerthy Raman, an M B Ain marketing and currently pursuing a doctoral degree in marketing ,interested in marketing, analysing human behaviour , learning new things , a social activist(don’t ask me what i did) , inquisitive, loves to socialise ,a dance freak ,somebody who analyses a particular situation a lot and cook (i mean only food,) , and love to teach kids someday, and to top it all a high intensity chatter box. so kind of a mixture of odds ,and yes one of the highly privileged and happy mortal who never had to learn anything related to computers , till now ....(lots of info about me right ,its my blog let me brag a little ya ...)

I have been the field of marketing, and advertisements mainly at the sales level so was really tired about going around the city selling ad space so started to look for a course which could provide me a boost in my career, but I did not want to navigate away from marketing since i love doing it, and wanted to make use of my previous experience in sales as well , started googling for various courses which would help me in my shift and found quite a few of them some related some unrelated and then I landed into internet marketing/seo/digital marketing ,so started working on finding extra information called and mailed almost all the institutes which provide similar trainings ,met a few of them got a feel of what seo digital marketing and seo means and then was educated on the fact that seo ‘s main object would be to make your site rank your site higher , so when i googled I found a few institutes which offered training in seo by i guess never practised it because when googled i could not find their website anywhere on top so i thought if the trainers teaching seo is unable to implement it then what’s the point in learning from them ....next was i read a lot of blogs which gave information on choosing the right training institutes so keep that in mind and zeroed down on a few institutes and was very sure I would prefer an instructor led training and not an on-line course , then the last trainer i met was Mr. Suresh ,he sounded much convincing and gave me the real picture of what the course can do to my career ,and the attributes and attitude needed ,the level of computer literacy required and he very clearly indicated that I in spite of have a few years of experience in marketing will not be considered as an experienced professional in digital marketing and will be considered a fresher an my experience shall be an add on only ,he also told me explicitly that if am looking for a major hike from my then take home then suggested me not to take it at all so I liked his honesty ,and one word he used by the end of the call was WE ARE NOT JUST YOUR TRAINERS BUT YOUR MENTORS,(it takes a lot to use a word like that to that your students under his wings teach, nourish, and set you free to fly and feel happy to see them come out with flying colours) and went ahead and met him a very patient gentlemen, who listen to all my blaah blahhhh’s and told me about his transit from being a hotel management student to a trainer in digital marketing ,that gave me confidence that I could also ape his steps, he motivated me to take this course and here i am a part of wma ,believe me I knew nothing in computers and a fear that i may never be able to learn it haunted me till i joined wma ......now ,here I am just 5 classes old ,able to write a blog and publish it(which I never ever dreamt off)

The fact that we have spoken about stuffs not too very related to things like talking about the real facts like the wma caters like provides quality training ,value for money, highly experienced and qualified trainers , live projects , friendly and flexible training atmosphere , career guidance which is available on the net ,is that we felt that sharing are real life experience would make a change in another person’s like our’s

Trainer (institute)-student relationship transcends all this and we need to think of the finer things in life, it is a bond built on trust , something to be cherish for a life time

SO , this is the story of the fantabulous five and here we are to rock this space of digital marketing, under the guidance of our mentor, these are our real life experienced , we are undergoing the training in digital marketing with wma so as to optimise our c.v and rank it better than the rest when the employer searches for it (ended it technically ....right? see we are learning .........,sooner or later this topic is going to be the IN thing in marketing so we are with the immense interest and the training of Mr. Suresh going to be the GURUS