Corporate SEO/Web Marketing Training Bangalore

Corporate In-House Web Marketing Management Training Bangalore

In-House Web/Digital Marketing Training Overview

A custom web/Digital marketing training course for IT, Marketing Department, Sale Department focusing on search engine optimization SEO, search engine marketing SEM, social media marketing SMM has been designed to give web marketing training to your IT, Marketing staffs to give an overview of SEO, SEM, SMM latest industry statistics, fact files, case studies and how to implement SEO, SEM, SMS strategies within the organization. Tweak your existing marketing initiatives for maximum exposure and maximum results. IT Classes, IT Training. The entire workshop will be focused towards the goal and objectives of your organization.
Create company “Web Marketing (SEO, SEM, and SMM) Standards” in order to drive a consistent approach. How these web marketing standards should also be incorporated into the company’s standard design/technical documentation forms such as product/marketing/design requirements templates. Internal Wiki creation or an intranet to post information related to the web marketing program. This can include everything such as (SEO targets, monthly reporting, SEO documentation, training materials, training schedule) as well as posting internal web marketing wins/challenges, internal case studies, lessons learned, recommended reading material to learn more on their own, provide a forum for people to ask SEO SMEs questions (retain a running Q&A so you are not answering the same questions over and over) and anything else to inspire and excite the masses.

Session Include

• Introduction to web marketing
• Understanding business objectives and goals
• Competition  analysis
• Exploration of existing marketing strategies
• Identification and prioritizing
• SEO, PPC , SMM best practices
• Paid search marketing (PPC)
• Search engine optimization (SEO)
• Social Media Marketing (SMM)
• Discussion with Industry experts including developer who is an currently an online marketer
• Creating industry SEO, SEM, SMM standard documentation for future reference
• Interactive session with live demos
• Q & A

SEO Training Institute Bangalore. Web Marketing Academy Rs 2000 Off

Dear SMS India Friends.

Now the premier SEO Training Institute in Bangalore Web Marketing Academy
is running a sale for us. Rs 2000/- off on all SEO, PPC, Analytics, Web Marketing management Course in Bangalore.

Go grab your discount of Rs 2000/- for SEO Training Course, PPC Training Course and more. Limited Time Offer

OME Community May Workshop Series Bangalore- Web Marketing for Entreprenuers and Start ups

OME Community Monthly Meetup Workshop series in Christ University, Bangalore.

 

Bring your Laptop and Data Card.... Live Examples and Take Aways for your Business.

Plus we will share whats new in Web Marketing World such as Google Algorithm Changes, New in Google Adwords, Analytics, Social Media, How to Create Compelling Content for your business and more...

Web Marketing for Start Ups. OME Meetup Workshops series on SEO, Content Generation, Social media, Internet Ads for Start ups. What should Startups and Entrepreneurs focus on today. Online marketing business strategy. Learn how your Internet Marketing, Social Media strategies influence and affect your business strategy.

Get advice from Industry Thought leaders on Search Engine Optimization, Content Generation for your website, Social media marketing, PPC, Google Adwords, Social Advertisement and most importantly what should you as a start up focus on. Should you focus on Social Ads or Search Engine Optimization, Social Media, Email Marketing or PPC ? We will find out.

If you have a website and like to share we will use your website and Business as a Case Study, Our Experts and audience would love that.

When : May 28th 2011. 2:00 PM - 6 :00 PM

Where: Christ University, Kormanagala near Dairy Circle

Cost : Rs 200 A small fee to cover the Expenses.

Contact : Suresh Babu @ 9731388721 or more information.

Media Partners

Visibility Magazine : www.visibilitymagazine.com

Visibility Magazine, founded in 2007, has become the guide to latest trends in internet marketing. Visibility conducts interviews with CEOs, shares opinions, reviews products, and provides a wealth of information about the movements in the industry. Additionally, Visibility will reach many fringe businesses that may have been contemplating entering or expanding their Internet marketing campaigns. Visibility is published quarterly and covers a wide range of topics including, but not limited to, organic optimization, pay-per-click marketing, website analytics, affiliate marketing, and press release distribution. Visibility embodies high-quality content, good sense, superior taste, and the character of conscientious journalism.


Topseos.com : www.topseos.com

The independent authority on search vendors, topseos.com, evaluates and ranks the top internet marketing companies. Categories ranked by topseos include: search engine optimization, pay per click management, affiliate marketing, social media optimization, and many more.

Since 2002, topseos has been a trusted resource for businesses looking to launch or improve internet marketing campaigns. The pathfinder service allows topseos to work directly with you to help find companies that best fit your business needs. Why waste time searching through thousands of sites with false promises? Go straight to the authority, gain insight into the industry, and work with the best.


Best Web Design Agencies: http://www.bestwebdesignagencies.com/


Best Web Design Agencies is the independent authority on web design agencies located in the United States. We are dedicated to finding the best agencies when being compared to all of those in the United States to give customers the best possible service available. This includes different types of web design agencies including flash and ecommerce design. Our website provides access to our independent rankings, the directory service, latest media and job openings for the best web design agencies in the United States.

Wrap up of Search Marketing Summit, Bangalore, India

Wrap up of Search Marketing Summit, Bangalore, India

February 2011 brought together the top Search industry authorities of the world and some of the brightest minds and seasoned thought leaders together at the two-day Search Marketing Summit held in Bangalore, India. The strategies and topics discussed by these industry gurus ranged from basic essentials to advanced Search Marketing strategies.

The sessions included real world case studies, workshops on Search Marketing- the current trends & the future, panel discussions; Link building 2.0 strategies, Social Media Marketing, Marketing for small businesses, Local and International search marketing tactics, Analytics, Video marketing and lots more.

This Event was in aid of Akshaya Patra Foundation and brought to you by Online Marketing Enthusiast Community, OME Community and Web Marketing Academy. All the proceeds of the Summit went to  The Askhaya Patra Foundation to feed underprivileged children. This is the first Search Conference for a cause.

By attending the meet and contributing their precious time & ideas, all members as well as attendees made a big difference to the kids.


The profound panel of speakers included:

1. Gillian Muessig, President and Co-Founder of SEOmoz, USA
2. Ian McAnerin, Founder & CEO of McAnerin international Inc.
3. John Barron, Internet Marketing Director, Gravity Free.
4. Eric Weaver, Digital marketer and social media speaker
5. Suhas Gopinath, CEO and president of Globals Inc
6. Mani Karthik, Director of Social Media & Online Marketing
7. Ashwin Ramesh, founder OrganicApex
8. Suresh Babu, founder of Web Marketing Academy

and Kiruba Shankar, CEO of Business Blogging… who did some brilliant hosting of the entire event


[For detailed information on the agenda & topics of discussion, please see the Agenda Page on the SMS website]

Each speaker talked on a specific topic which was followed by floods of questions from the inquisitive audience, who wanted to query, argue, justify or give instances from their own experiences. There was extensive networking with the speakers which extended to tea times, lunch hours and the speakers were even quite happy to answer the endless deluge of inquiries over the Social media.

Students and Professors for Dublin City University were part of the conference and Panel. We Thank them for their tweets and participation. Dr Theo and team were actively involved in tweeting

The Summit, based on the noble cause of “feed a child” primarily targeted at how the Akshaya patra foundation can extend its global visibility. There was an extensive panel discussion where the experts brain-stormed, argued, discussed and finally came up with some brilliant suggestions for enhancing the web presence of Akshaya Patra. From widgets to SEO technicalities, from Social media word-of-mouth to offline promotional, these ideas conveyed to the foundation’s web marketing team, some brilliant suggestions for gaining visibility, funds, ideas & expertise for the noble cause.

The Search Marketing Summit India offered not just a great opportunity for interacting with these best brains in SEO, but also was an apt platform to network with marketers from all over the world and exchange thoughts, information & business ideas with them. The attendees, who mostly comprised seasoned & budding online marketers, marketing professionals freely intermingled to discuss about the latest trends, queries regarding search or social media marketing, SEO, Online advertising, small business web strategies, entrepreneurship, importance of content  in search marketing and numerous other subjects.

There was an atmosphere of infectious enthusiasm while meeting new people & adding those new contacts to one’s social networking portfolio!

All of the participants who attended the two-day summit will be awarded a Certificate from Web Marketing Academy. 

There was also a special certificate for the attendees who shared their Power SEO Tips with the Search Marketing Summit attendees.

• For more information on the search marketing Summit, on the SMS India website: http://www.searchmarketingsummit.in
• For details of the discussions of the Summit through live blog: http://searchmarketingsummit.blogspot.com/
• For live streamed & recorded videos, visit the SMS India FaceBook page:
  http://www.facebook.com/pages/Search-Marketing-Summit-India/175811479119124
  http://www.facebook.com/home.php#!/home.php?sk=group_160046680695891&ap=1
• To follow the event details and SMS India on Twitter:   http://search.twitter.com/search?q=%23SMSIndia
• For supporting Akshaya Patra  foundation and contributing to the“feed a child” initiative: http://www.akshayapatra.org/

For more discussions on the Summit networking with some of the attendees and speakers of the Summit, being a part of the popular power tips sessions and a great panel discussion,

You are invited to attend the OME monthly meet on 22nd of February 2011.


This Month's OME Community Meetup will be held in Christ University,prior to our OME Meetup there is a Panel Discussion :


The New Face of Marketing | Branding in Social Media

• Impact of Social Media on advertising agencies
• Measuring Performance in terms of ROI
• Practicality and Sustainability of Social Media
• Q & A

Meet the Panelist:

• Ms. Rachna Sharma - Business director - OgilvyOne
• Ms. Soma Biswas - Yahoo India
• Ms. Jayashree, IBM India
• Mr. Arvindh Sundar, Digital Scholar, Footloose Prof
• Mr. Suresh Babu - Founder - Web Marketing Academy

You can register at: http://omebang.eventbrite.com

Thank you again for your interest and participation. Looking forward to have more Conference and Summits in Bangalore

Integrated Social Media Strategies-Your Social Media Strategy Is Your Business Strategy

-by Eric Weaver, Digital marketer and social media speaker

Tips for Social Media Strategy

1. Study & Plan

-Know your organization gouals
Know your brand voice & manner
Lead the conversation with legal risk & privacy
Determine inquiry handling

mashable.com, casestudiesonline.com, socilmediagovernance.com,womma.org,forrestoer marketing summit,@jowyang,

2. Listen:
-Listening Goals
-best approach to listening
-Listening metrics
-Free Vs. Paid
Some tools- radiason
-About the tools

3. Publish
4. Engage
5. Influence
Stunts do work
6. Activate

Creating your strategy
-Awareness
-Experience, Reception
-Evaluation
-Comparison
-Purchase
-Loyalty( FB)
-Things to consider when crafting a Strategy
Existential Realties
-Any metric is questionable
-ROI is not a tool for punishment
-Which Program is Working?

Flood of questions

Panel Discussion:Improving Akshaya Patra web site & SEO

Panel Discussion: Improving Akshaya Patra Website & SEO
Better feedback Mechanism: unanimous

Gillian:
-Get rid of interstitial page
-navigation size to be increased
-move the subscription
-feed a child goes up at the header banner right
-leverage USPs
-hit specific communities
[investigation on opensiteexplorer.org]
-leverage video & Images
-beat the competitor at it page authority[ strength factor]
-Domain authority should be iin 80s; find out whatz happening [trust factor]
-talk about all the USPS before someone donates
-try to draw all types of people with different key words
-Make donation a broader issue
Reconsider title;
take Akshay Patra to the end

Ian :
-Website redesign
-Each vice-president saying a few things about Akshaya Patra
-Focus on why to donate
-Change list of meta tags & key words [As analysed by seobrowser.com, How the search engines sees your website]
-All internal links should be
to max sister links to prevents "Google's drnken stance"; always link to your strongest page outside on your home page; that will send Google & visitors away
-change geolocation from US (unless for any other reason)
-Shorten the text being crawled by robots
-Hide directory structure
-Side links to have call for action
-Testimonials at a great location
-Get a discount/entertainment book
-8OG Donation option ads, page
-Volunteer for Link Building


Eric: 
-FaceBook tabs

John
-"Donate to a charity" shouuld be changed to make more specific like "feed a child"

Kapil:
-Latest events to be taken to the site
-Invest prime real estate better
-To make "unlimited food.for education" as anchor text
-Take off AP keywords from all titles
-Move careers to footer
-Take volunteer to top & reduce it from eight
-Emphasize tax exemption donation (India & abroad)

Raghava:
-A quick video with a call to action based on Akshay Patra
-The results
-Better headlines & long tail keywords
-Add children's story
-Ask for expertise, apart from volunteersim (or get involved)
-Ask how responsible you are- instead of Corporate Social Benefits
-Google keywords for donation tax benefits

Suresh:
-Links from PRs,
-Better anchor links
-There should be other major key words apart from "Donate"
-Move Akshay Ptra from title & replace it with other key words
-Highlight donaters & their profiles & story

Audience Feedback:
-Emphasize that a small amount can make a difference; as a side bar
- A touring call for action
- Get involded rather than volunteer
- Corporate Social Responsibility
- 8OG benefits
-Add Iskon links from all over India & do link building for Akshaya Patra

Social Media & its Effect

Social Media & its effect
-Suhas Gopinath is the CEO and president of Globals Inc

• Story of Entrepreneurship
• Effects of Social Media for Charity
• Globals Inc for Akshaya Patra
• Akshaya Ptra Widget
• iPhone Applicationn
• Social Fund Raising

• Some other experiences of entrepreneurship
• Fake medicine detection tool
• Web & Social Media to get
• Harvard & World Economic Forum along with Globals Inc  have an online hypocritic oath system & make it known on the Social network; act as an awareness tool- lead to 1.5 million  CEOs signed in
• Man hour rates, for Spanish Companies
• A Video presentation of Globals Inc offerings & company