Video Marketing, Green Marketing, Analytics & much more: Concluding Day-1 of SMS India 2011

Video marketing
-by Erica:

• Questions from customers
• Technology = Opportunity
• Tools-Automate, duplicate
• 2011- years of Video
• Importance of Video Marketing
• Attraction Marketing
• Prospect
• Build curiosity
• Product
• Strong call to action

• Video Length: shorter the better
• Looking the part
• Lighting
• Sound
• Cameras-Qulity,File expot type, Consider use, budget
• Editing Software- import file type, cut & trim, Add titles, captions
• Extras
• Bamboo Pad
• Screen capture
• Video slideshows
• 20/20 interviews
• Full disclosure
• Don't mess around with You Tube

• Create a magic/magnetic profile- give live case studies
• Put a live link
• Find friends
• Find similar products, interest, content
• Leave comments, rate them,
• Subscribers better than friends

• Titles: keyword, make it compeling , funny, use copywriting techniques
• Descriptions- http...make it live, keywors, make it natural, call to action
• Link tail, descriptive key words,
• Categories..the best one
• Save it as a backupTake it to next level..automation
• A secret... send them to yr blog first & give opportunity to participate & give more info
• Video email

Log in at http://www.KennyAndErica.com for more


Marketing Outsourcing & Green Marketing
-by Mr. Shubhakar Rao S, Chairman of Champions Group

• Next Billion job opportunities are in India
• For every Dollar spent in IT, there is thrice as many dollars spent in marketing
• IT outsourcing toay is over  80 million dollars industry as per Nasscom
• This puts Marketing Outsourcesin India over couple of Hundred million
• Champions are leading this momentum& over 100 people in India

Green Marketing

• 6000 people took  part in the midnite marathon
• Opportnities to move ahead are huge
• Companies are promising video & Social Media

Mail in at: fun@outsourcingindia.com 

Social Media  in India

-by Kapil OM Logic( A Social Media Agency)

• Customer approach & consequences
• What marketers need to think about in the Indian context
• Social Media: a new Introduction
• Paid Ads- in a tourism industry; definitely goes to recommendations
• Major Challenge in india SM industry:
• Social Media marketing optimization is being done by SEO 
• Amateur freelance entrepreneurs with boutique shops
• Large AD agenciestrying to add socila media to their services portfolio

• Best Social Media monitoring tools
• When a brand starts utilising Social Media- there is no ROI is the first 3-6 months
• First gain a steady state
• ROI is when one customer educates another; in SM, ROI is not measured in numbers, it is a brand recall, reputation management (Social Media Marketing)
• Social Media Marketing is?
• Identify appropriate Channels for Promotion (medium)
• Blogs
• Viral marketing
• Video
• Personality based

Search Analytics & Metrics...

-by Gillian Muessig, President and Co-Founder of SEOmoz, USA

• What can be measured can be improved
• Start with the right questions
• what is it that I'm trying to accomplish
• Which top 10r 2 metrics that I'm trying to acheive?
• Bigest threat?
• Deeper SEOmoz Answers
• Deeper APF answers- Increased organic traffic on
• And Deeper SEOmoz Answers

• APF KPIs to we want to Track
• Negative KPIs to track
• Choose what to track
• Track basic inustry stats
• Look for common denominations of the most suceesfulpage & repeat it
• AIDA funnel
• Track the converters- what the pages they did visit, time spent

[Avinash Kaushik & Expedia]

• Track the losers- why they left
• Focus on what u want them to do
• Improve the outcome
• Test the touchpoints

• Test your copy: change ads, target geo-markets, USP, images, color schemes
• What brings more donations? Analyze minutely & overall
• Clear clogs in the funnel
• Productization: pay attention to best plea/case
• "Customer" Service
• R&D- why?
• Shortlist of things to track
• Tracking Helpers
• Tips u should be using
• Traffic valuation formula