SEO Questionnaire - SEO Requirement Specifications

One Dozen Questions to ask client before fly starting SEO

The information provided in the questionnaire will be strictly used to analyze your website.

Personal contact information:

1.      Your Name:                           

2.      Your Title:                  

3.      Organization Name:   

4.      Full Address:             

5.      Current Business Location (Country/Region):          

6.      Any Business Branches?: (Please mention about all your business branches, if any):

7.      Email:             

8.      Telephone:                  

9.      Fax:                            

10.  Website URL:

11.  Best Time to Contact you:     

12.  Day (Mon-Sun):                                                                     

13.  Time (Morning/Afternoon/Evening):                        

 

Business information:

1.      Name of Your Company/Business:

2.      Your Business Industry Type Details:

Brief Description of your Company/Business, products and its services:

1.       What is the purpose of your site and who is your target audience?

 

2.       What is your unique selling proposition (USP)?

 

 

3.       What geographical locations do you wish to target?

 

4.       List the Web sites of up to 3 competitors in order of importance. In what way do they compete with you?

 

5.       Are there any other domains or live sites that you own or have administrative control over, or that you used to use instead of the current domain?

 

6.       What have you done so far (if anything) on your site in terms of SEO?

 

7.       What would you say are the most important words and phrases people in the market for your goods and/or services would search for?

 

 

 

8.       Please describe your business in 1 or 2 sentences.

 

9.       After a potential customer visits your site, what specifically do you want them to do? Please list conversions. For example – purchase, signup, contact us form etc.

 

10.   Are you using social media for business such as Twitter, YouTube, Facebook, Google+? If so, what are your log in details?

 

 

11.   Do you have any other material that would help give us a more complete picture of your products and services e.g. brochures or newsletters etc

 

 

12.   Do you require sign-off for any on-site changes to copy, category heading or article content?