Projects for SEO in digital marketing of WMA training

We have to understand the goals and KPI’s at first inorder to carry out the SEO for a website.

We will also have to

• · Understand their business model. (Discuss with the client) 
• · Go through their websites (for existing websites) and understand the faults and suggest correcting    them. 
• · Brainstorm for keywords for each page (keyword research) 
• · Know their competitors. 
• · Understand their target audience. 

· Will have to consult with the customer to know how much traffic they are getting each day and how much they are expecting.

In general the normal conversion rate of any website is about 2 %. Our goal is to bring as much relevant traffic as possible inorder to increase the conversion rate.

Google Adwords is one of the important tools for keyword research.

www.adwords.google.co.in

For every page we have to brainstorm to get atleast 25 keywords then use the keyword tools such as the Google adwords and finalize top 5 keywords for that particular page.

Meta title tag

They are the title that we obtain after a Google search. Each search result will have a title which gives us an idea if that particular link will help us to obtain what we are looking for.

• · This is one of the most important steps in the SEO 
• · Should choose most important words. 
• · It should be relevant 
• · Each page of our website must have unique title. 
• · Most important keyword should be in the beginning of the meta title tag. 

Things to avoid while making a meta title tag

• · Keyword stuffing in the title tag 
• · It should not be untitled 
• · It should say home or default message 
• · We must avoid the company name on the title tag.