Link relationship or link building : Aspects of off page optimizations to gain genuine Links

image from blogging-heaven.com

It was very interesting to know the various methods which can be used to optimize your web page outside your web page.

There are certain terminologies used in the off page optimization such as

Link bait – is a content text, picture or a video where a link can be placed and get clicks.

Article spinning – by article spinning we can make many article from one article and post it on different blogs, this technique is used with intension to avoid duplicate content.

Link wheeling – make a wheel of websites and interconnect your websites or blogs together.

Link juice – using link bate and link wheeling we create a bulk series of link and connect each websites together to provide link juice.

No follow links – certain links such as the ones in the Google ads gives a no follow command in the header so that the bots can understand these links are not to be crawled.

Some of the important and effective techniques used in the off page optimizations are

image from google.com

• Writing blogs 
• Writing comments on the blogs which are relevant 
• Making research on a topic relevant to your website 
• Social media marketing like making event , polls , activities etc. in short we can say having an aggressive   social media presence will improve the website optimization as well. 

In the case of links it is always better to build a relationship rather than building a link. Now this will yield better results for your website. The concept behind this theory is that instead of just trading the links, it is better that you build a relation with the website you are putting your links on. But inorder to build a relation there must be something in common or the relationship should be based on a legit reason. In short we will have to earn the trust of that entity (website ) to put our links in them in a legit manner .

Links

There is a general misconception that trading links will help in optimizing your web page more. But google is very strict now on the authenticity of your link being in any other page. So if your link is on a website which has no relevance in accordance with your content or business it will have a negative effect on your optimization.

There are three main points related to the link /relationship building

Link authority / quality – which means the quality of the external links pointing towards your website with relevance, authority etc

Link volume / quantity – the amount of links pointing towards your website with reference to the quality

Link anchor text – the anchor text links with in the website.

Directories

Even in the case of directory listings, it is not a good practice to list your website on all the available online directories; I was really surprised to know that companies do that to get better results. The best practice is to list your website that is relevant to your business model.

How to build a link relationship

• Aggressive Social media presence in sites such as facebook, youtube etc.. 
• Doing a research on a topic which is relevant to your website 
• White paper presentations on your product or service. 
• Writing blogs with reference to your content or website 
• Listing your website in the university alumni websites 
• Sponsoring or volunteering for events or campaigns 
• Offering your expertise for free to charity related websites and promote. 
• Registering or lisitng your website on the chamber of commerce website (.gov) 
• Having press releases, there are some free press releases or we can go for paid ones as well. 
• Conducting events on facebook or yahoo events etc will give some boost to the optimization. 
• Conducting webinars and provide information, by doing so we will be able to provide free marketing for yourself as well. 
• Get your clients to write a testimonial for your service to them. 
• Put links in the description of job postings in leading job portals. 
• Write reviews for your product or do a comparison study on your product and write about it and also provide the link in the relevant places of the content. 
• Put your company link in the pdf and ebooks downloads.