Search Marketing Summit India. Search Engine Marketing Conference Bangalore India Blog: SEO Tip

Showing posts with label SEO Tip. Show all posts

Sunday, January 30, 2011

SEO Power Tip

SEO POWER TIP

Finding Keyword Rich Domains - Related search can be a golden place to find a new keyword domain. As many ppl wont be aware that google keyword tool does not gets you every related keyword for a word or phrase. For example, in google related search tool, for the keyword "investment companies" we get the keyword "real estate investment companies" as a related search suggestion.

But when we do a search in the google keyword tool for the same term "investment companies", we do not that term "real estate investment companies" in the results. Also Local monthly searches for this term is 880. Check http://markup.io/v/1tr1bnv6ydzv to get an idea.

The keywords found using the google related search tool have a good monthly search and are highly competitive keywords. What's in it for us? A lot really. As these keywords are not easily found in the google keyword tool, lots of higly potent domains are still available for registration.

Getting Multiple IP Hosting at a very cheap rate - People want to avoid having the same IPs for all your websites that they host on the same server in order to hide their network of websites from their competitors and google.

To achieve this they you may have to buy mulitiple hosts and that might turn out to be a costly investment. To achieve the same, seohosting.com provides packages with multiple IPs and it costs way less than what other hosting providers charge.

Shartaj

Friday, January 28, 2011

SEO Business Audit

The SEO Audit is the first step towards expert level optimization and provides a thorough review of your site's on and off-site SEO compatibility factors in order to produce recommendations for improvement.

An SEO audit can help to identify many of the issues that may be preventing your site from performing well in the organic search results. There are numerous on-site and off-site SEO factors to consider when optimizing a website. Small Business Search Engine Optimization can seem incredibly intimidating and, without a doubt, an expensive and time-consuming endeavor.

Having a qualified SEO Specialist assess your website is an essential first step in the right direction and an important safeguard against being taken advantage of or spending unnecessary money on SEO services.

An SEO Audit will ensure that you build a solid foundation for future online marketing efforts, maximize your return on investment and improve your natural search rankings. An SEO audit can be done after a redesign, in preparation of a new Web site.

SEO audit services is required for:

Companies which have own advertising department and internet marketing for analysis and evaluation of the effectiveness of the department or assistance in selecting the most effective strategies for optimization, promotion and positioning.
Clients have full and complete stop to the competitive environment in its market segment.
High competitive business customers, which is important for optimum positioning and are ready to work on individual projects.
For Customers that find our prices too high for optimization, registration and placement.

A framework for site audits:

Domains
Sub domains
URLs
Redirects
404 page
Robots.txt
Indexing issues
Crawl issues
Page load time
Code validation
HTML and XML site maps
Navigation and file structure
Template-specific recommendations
Internal linking strategies
External linking strategies
Keywords
Page titles and meta tags
Content
Duplicate content
Data feed optimization
Conversions
Analytics
Webmaster accounts
Local targeting
Image optimization
Mobile optimization
Digital assets
Social media indicators
Blog optimization
Link Rot

The SEO audit report can include competitor link analysis, keyword research, security, bad neighborhood checks, load times and on page optimization analysis and much more.

Apart from all this some people always asks me a question. Get in touch!

Useful Website Analytics Tools

If you have chosen a top business hosting package or a cheap website hosting package, you will find various website analysis tools in your web hosting admin panel.

Website Analysis Tools, Aw Stats, are typically included in both business hosting and cheap website hosting packages and these tools are indeed good. However, if you want options when it comes to website analytics tools, here are some suggestions.

Whether you are running a blog or an e-commerce site, this information is vital. That’s why it’s key to have a good set of tools providing you with website analytics.

JAWStats

JAWStats is a free, open-source website statistics and analytics package. It runs in conjunction with AWStats and produces clear and informative charts, graphs and tables about your website visitors.

JAWStats is a free web statistics and analytics package. It reads log files created by the ever-popular AWStats web statistics software and outputs the information in it's own format.

Goingup!

Goingup! integrates popular analytics & SEO tools in one easy-to-use interface to see how your website is performing from all points-of-view. GoingUp! now lets you earn points while using our web analytics tracking.

Soon, you'll be able to use these points for premium services such as search engine promotion, keyword rank monitor and more.

Clicky

Clicky also made the list of useful website analysis tools not only because it has tons of great features but also because it is one of the few website analysis tools you can use from your iPhone.

Clicky Web Analytics is simply the best way to monitor, analyze, and react to your blog or web site's traffic in real time.

Google Analytics

Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way.

With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

W3Counter

W3Counter is a free, hosted website analytics solution for answering the key questions about your website: who's your audience, how they find your site, and what interests them.

Woopra

Woopra is the world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. We deliver the richest library of visitor statistics in the industry through our innovative desktop application.

W3Perl

W3Perl can use server's logfiles and/or be used as a page tagging tool. The perl scripts analyze logfiles and produce HTML/PDF reports. It can be run from the command line or from the web interface.

Piwik

Piwik has all the features you can expect from analysis application. Its main advantage is that its features come in the form of plugins, which means you can choose which features to get and which to skip. Piwik is a PHP MySQL software program that you download and install on your own webserver.

Piwik aims to be an open source alternative to Google Analytics.

TraceWatch

TraceWatchme Web Stats and Traffic Analysis Lets you keep track of the visitors to your website in real time with detailed statistics and deep analysis using an innovative user interface for FREE and helps you make your website more effective.

Snoop

Unlike almost all the other tools on the list, which are either used on the server of their developer, or have to be installed on your web host, Snoop is a desktop application. Snoop has a Windows and Mac version and after you install it, it runs in your tray and you get notified if an important event on your site occurs.

Reinvigorate

Reinvigorate also provides real-time stat tracking and can alert you when a visitor performs a particular action on your site. It also features heat map technology that lets you see where visitors are clicking. it measures your influence on the web in real-time. Gain up-to-the-minute insight into your audience, then adapt to meet their needs and watch your traffic grow.

Yahoo! Web Analytics

Yahoo! Web Analytics is a highly customizable, enterprise-level website analytics system designed to help website businesses increase sales and visitor satisfaction, reduce marketing costs and gain new insight on online customers.

Yahoo! Web Analytics is more than simply a reporting tool. It is a powerful, and highly flexible, data analysis tool. Both near real-time and historical data can be segmented instantly and visualized with advanced graphs to help marketers and site designers answer specific business questions and find new insights to improve their business.

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